The Pop Corporation

What’s the deal here? A music blog, being launched in a time when blogging is absolutely dead, especially trying to cover music? What’s the point in that? Well, call it a labour of love. Call it foolhardiness. Call it what you want, but the chances of this making any money is basically nil, and thankfully, that’s not the point.

No-one in the creative industries gets full-time money out of it anyway, so we rely on our day jobs and crack on.

Why would anyone do a thing like that. Well, with zero judgement, it feels like 99% of music blogs rely on press releases, pluggers tapping them up, hype, bungs, payola, or trying to work out what will take a hold online in a sea of dodgy click-bait. It’s understandable. People have to eat, right?

With zero ambition here, all we want to do is cover cool bands. New bands that need a hand where they can get hold of zero reviews. Old cool shit that needs someone to shine a light on it again. There’ll be popular stuff too, obviously – something being obscure doesn’t make it automatically good. However, someone should be enthusiastically raving about That New Band just as much as they like reappraising Neil Young LPs. There’s room for both. And then throw something in about some fun 80s hip hop record we’ve just remembered. Oh, and that Turkish psychedelic mix we just heard on Mixcloud. And hey! Someone made a fun song and they’re not even signed! What’s this? If you play that 45 at the wrong speed, it’s really cool sounding?

Let’s get giddy about music that’s brand new, 40 years old but new to us, familiar, comfy, or a new take on an old argument. Let’s work it out together, because after all, writing about music isn’t like dancing to architecture, it’s like writing about music, y’dummy.

It’s the best thing in the world.