The Pop Corporation

If you like PINS, then Faith Vern from the group has a new project called The Faux Faux, and cuts a very different figure from the garage punk of her other band.

A little more kitchen sink and ’60s girl-group (but still a good amount of Northern Grit, you’ll be thrilled to know) and a very smart video to boot (below). The track will be released on Drowned In Sound’s singles club, and backing vox feature Victoria Thomas (See Thru Hands), Sam Seth (The Indie Choir), and Caroline Sheehan (The 1234’s).

Vern says: “I’ve always been intrigued by Cindy Sherman, Sylvia Plath, Gregory Crewdson, Virginia Woolf, Nan Goldin to name a few, these writers, poets, photographers, artists, who have shown us the beauty and the desperation in the mundane.”

“After the birth of my first child I needed more space which meant moving from my one bedroom flat in Prestwich to a ‘proper’ house. Somehow my husband and I convinced ourselves that we should head to the country, little did we know that lockdown was lurking… I was writing about being somewhere and feeling trapped, anxiety and coping mechanisms.”

“The chorus ‘I’m a Cold Hearted Woman’ is of course tongue-in-cheek, it’s almost like once everything, all your personality, freedom, joy, is forced out of you, you just sorta go ‘Ok fuck it, you think I’m cold, well yes, here it is…’”