The Pop Corporation

When Dawn Richard releases new music, you owe it to yourself to listen up. She’s terrifically underrated and versatile and time and time again, she makes wonderful and interesting things. With that, she’s back, and we’re thrilled!

The new song is called ‘Bubblegum’ and it’s a whole tonne of maximum fun.

Richard has gone super left of field in the past, so this is a pretty breezy bop by comparison, and this summer, she’ll be touring a thing called the Electro Revival Unit, which is just a tremendously good name for a thing. It looks like a North American only thing disappointingly for us. Ah well, we’ve still got the tunes.

With the new track, Dawn is looking incredibly self assured and the song rollicks along enthusiastically and full of life – it’s a wonderful thing to see and hear.

Dawn Richard sez: “Leaning back into the Electro Revival era, I wanted to remind people that King Creole is just getting started. The preface to the second instalment of the Electro Revival, ‘Bubblegum’ is a cocky candy-coated conundrum. Full of sass that only a New Orleans King can have, this yummy multi-genre single is just a taste of what’s to come.”

FUCK YEAH