The Pop Corporation

We’re always in the market for music that reminds us of soft psych, like Millennium and The Free Design, and mix it with gorgeous psychedelic folk, and you’re really speaking our language.

And so, to Biita Houdei who has a beautiful, joyful new song out called ‘Life Inside The Hourglass’, which is instantly charming and deserves the world.

It is remarkable that this is Houdie’s debut single, as it really has landed fully formed. That means, of course, we’re going to get far too excited about the potential for a debut album too.

We hear Judee Sill, Wendy & Bonnie, Mellow Candle, Margo Guryan and loads of good stuff hidden in the corners of this song.

Absolutely someone we’re going to keep an eye on.

As Biita is apparently Farsi for ‘unique’, it seems like she was destined to make magical things. On the strength of this, a well deserved name.

We can’t wait for more! Live dates after the video.

2026 Live dates:

10th Oct – Todmorden, UK – Natural Endings

13th Oct – Birmingham, UK – Hare & Hounds

14th Oct – London, UK – The Old Church Stoke Newington
15th Oct – Freiburg, Germany – Slow Club

16th Oct – Rodgau, Germany – Maximal Cultural Initiative

19th Oct – Mainz, Germany – Schik

20th Oct – Rotterdam, Netherlands – Lab Grounds

21st Oct- Köln, Germany – die wohngemeinschaft

23rd Oct – København, Denmark – Råhuset

24th Oct – Fehmarn, Germany – Café liebevoll

25th Oct – Husum, Germany – Speicher

26th Oct – Lübeck, Germany -Tonfink Kulturcafé & Bar

29th Oct – Hamburg, Germany – Hafenbahnhof

30th Oct – Berlin, Germany – The Fahrradkeller

31st Oct – Cottbus, Germany – Galerie Fango

2nd Nov – Chemnitz, Germany – INSPIRE

3rd Nov – Munich, Germany – Lost Weekend

4th Nov – Vienna, Austria – Sargfabrik